Frequently Asked Questions about PENTAGONBRIEF
Quick Answers Before You Start
PENTAGONBRIEF is an expert-designed, fully automated consulting session (AI-accelerated) that processes your inputs with structured checks and synthesis behind the scenes — not a slide template — and delivers a tailored Brand Strategy, Messaging Pillars, and a competitive differentiation ideas you can use immediately.
It’s a consulting-grade strategy workflow delivered through an automated consulting session. Like talking to your strategist. AI accelerates checks and synthesis, while the structure follows professional brand strategy logic.
You receive a tailored Brand Strategy & Messaging Plan (PDF), including:
- Brand Positioning & Differentiation
- Voice Direction & Communication Guardrails
- Messaging Pillars, Objection Map, and Microcopy Kit
- Audience & Competitive Landscape
You can also export your input summaries (PDF) at no extra cost, to brief your team, copywriter, or agency from day one.
Most sessions take under 120 minutes, depending on the detail and pace of your inputs. Once you finalize, your plan is typically generated within a few minutes. Don’t rush though — stronger inputs lead to more tailored outputs.
Take your time.
Yes. You can pause, take breaks, and resume anytime — your progress is auto-saved.
The session uses structured, expert-designed inputs, plus sanity checks and coherence cross-checks — with carefully applied public-source and sector-aware signals where relevant. Your answers shape the strategy, so the goal is specific direction, not generic templates.
Built for small and medium-sized businesses — founders and marketing or sales leads — who need decision-ready positioning and messaging direction that’s structured, practical, and easy to apply across website, sales, and marketing.
Not a fit for complex brand architecture (multi-brand/house-of-brands), or anyone expecting done-for-you copywriting or design. It’s best for businesses and expertise-led offers — including founders and consultants selling services under their name.
No. PENTAGONBRIEF delivers strategy, positioning, and messaging direction — not finished copy, logos, or design assets. You can use the output as a brief for your team, agency, copywriter, or designer.
No. We don’t sell data and we don’t train models on your session inputs. Our method is strategist-designed, not user-trained. Your answers are treated as confidential, with encryption and retention/deletion controls (see Privacy Policy).
It’s a €250 one-off fee (no subscription) for analyzing up to 3 audiences and 3 competitors. You can have up to 5/5 with an additional cost. Refunds are available up to 30% session progress (auto-approved) minus any transactional fees (Stripe’s fees). See our Refund Policy.
No. Just know your business, your customers and competitors well. The language we use is jargon-free.